Nike–The Landscape of Advertising

I came across a series of stills from this advert online Nike 3and at a quick glance down the page I thought I had come across a great art installation or a cleverly designed landscape. In fact it was all artificially computer generated to advertise the Nike Mercurial Vapor Superfly 3.

I wish that this was a piece of art! It would be an incredible feature to an outdoor landscaped space. The different affects it would produce day and night would be incredible. In the day, it would cast beautiful shadows and at night glowing like this would create a great atmosphere in the space. Maybe Nike should produce this in real life, it would be great for advertising.

Nike 1a

The advert was produced by Post Panic for Nike  and you can watch it for yourself below.


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Filed under Branding, Film, Landscapes

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