A group of Hyper Island students were asked to come up with a way of connecting a streetwear brand to music or art. The solution was an interactive display window.
Using a backlit projection screen and heat sensors to detect the users, as a person moves in front of the window they get to control how the person on screen acts. Data can be input by users so the personalised set of movements you create can be named. As a marketing project, this is perfect. The clothing brand is aimed at those who engage in urban sports such as free running and skating so being able to see the items in action is great.
The video above shows the window in action.