Streetwear Shop Window You Control

A group of Hyper Island students were asked to come up with a way of connecting a streetwear brand to music or art. The solution was an interactive display window.

Interactive Window 1

Using a backlit projection screen and heat sensors to detect the users, as a person moves in front of the window they get to control how the person on screen acts. Data can be input by users so the personalised set of movements you create can be named. As a marketing project, this is perfect. The clothing brand is aimed at those who engage in urban sports such as free running and skating so being able to see the items in action is great.

The video above shows the window in action.

For more information click here and for behind the scenes images and footage of the project simply click here.

Advertisements

Leave a comment

Filed under Branding, Cities, Film, Retail, Technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s