Absolut vodka have always maintained a connection with the art world what with their limited edition artist designed bottles but now they are taking even their advertising to new artistic heights. Each of the designs featured here are hand painted, often by street artists including Ozmo, a well known Italian graffiti artist. The artists work is usually site specific and uses a mixture of shared sources to make his work. His piece for Absolut (top left) was no exception.
The chosen wall in Porta Ticinese, Milan has seen a number of transformations. This includes designs by the Musician Skin, the Designer Alessandro Guerrier and the Architect Gio Pagani.
I wish more of this kind of work was happening in the UK. The idea of site specific advertising, especially with the involvement of prestigious designers and artists is fantastic. The concept certainly has more depth than the standard billboard and provides the chance to make a creative statement in a locally relevant way.